Official Amazon SPN & SPP Certified Agency — The Only Authorised Way to Reinstate Your Listing
Your Seller Central credentials stay yours. Any non-certified provider asking for your login is violating Amazon's terms. Our access is restricted, monitored, and revocable by you instantly at any time.
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Amazon Account Health Recovery

Account Health Rating falling? Policy violations accumulating? We resolve the underlying violations driving your AHR down — before Amazon deactivates your account entirely. No win, no fee.

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Amazon SPN & SPP Certified

Official Amazon SPN & SPP Certified Reinstatement Agency

We are an authorised Amazon Service Provider Network (SPN) and Selling Partner Program (SPP) certified agency — officially approved by Amazon to provide listing reinstatement, ASIN appeal, and account health services to Amazon sellers.

Account Health

What Is Amazon's Account Health Rating?

Amazon's Account Health Rating (AHR) is a numerical score visible in your Seller Central dashboard that measures your account's compliance with Amazon's policies. Scores range from 0 to 1,000 — and the lower your score, the closer you are to account deactivation.

Key Account Health Rating thresholds:

200+
Healthy — Account Reinstatement Guarantee eligible
100–199
At Risk — active policy violations requiring resolution
Below 100
Critical — imminent deactivation risk

Each policy violation reduces your AHR score. Unresolved violations remain on your account and continue to drag the score down. If your AHR drops below the critical threshold, Amazon can deactivate your account without further warning.

Act before deactivation. Resolving account health violations proactively is faster, cheaper, and less disruptive than appealing a full account deactivation.
Amazon Account Health Rating recovery — AHR violations resolved before account deactivation
Our Process

How We Handle Your Case — Step by Step

A structured appeal built on documentation, not guesswork. Every step is completed by our specialists on your behalf.

Account Health Audit

We review all active policy violations on your account, their individual impact on your AHR score, and identify which are resolvable and in what priority order.

Violation Resolution Plan

We build a prioritised plan to address each active violation — starting with the highest-impact items driving your AHR down, and working through to the smaller contributing factors.

You Grant Secure Secondary Access

Amazon requires that ONLY SPN & SPP certified partners can request Seller Central access. You add Go.Reinstate as a secondary user through Amazon\'s official User Permissions system. Restricted access only. Revocable by you at any time. Any non-certified provider asking for this access is violating Amazon policy.

Individual Violation Appeals

We write targeted appeals for each resolvable violation — inauthentic complaints, IP notices, customer complaints, expired product flags — building the documentation and Plan of Action each requires.

AHR Recovery Monitoring

We monitor your AHR score as violations are resolved and keep you updated via WhatsApp throughout the process until your score returns to a healthy level above 200.

Why AHR Matters

Account Health Assurance — and Why It Matters

Account Health Assurance (AHA)

Sellers with an AHR above 200 are eligible for Amazon's Account Health Assurance programme — which means Amazon commits not to deactivate your account without first giving you 72 hours to resolve the violation.

Maintaining an AHR above 200 provides a critical buffer that protects your account. We help you get there — and stay there.

The Cost of Ignoring Account Health

Every unresolved violation chips away at your AHR. Sellers who ignore account health warnings often find themselves dealing with a full account deactivation — which is significantly harder, slower, and more expensive to resolve than addressing individual violations proactively.

We recommend acting at AHR 150 or below — not waiting until deactivation.

Official Amazon Requirement

Why We Need Secondary Access — Amazon's Official Requirement

As an Amazon SPN & SPP certified agency, Go.Reinstate is one of the very few service providers officially authorised by Amazon to access Seller Central on your behalf. Amazon's own policy states that only SPN-certified partners are permitted to request secondary user access to a seller's account. Any non-certified service provider asking for your Seller Central access is violating Amazon's terms and putting your account at serious risk. When you grant access to Go.Reinstate, you are following Amazon's own recommended process — through the official User Permissions system, restricted access only, revocable by you at any time.

✓ Amazon SPN & SPP Required ✓ Restricted access only ✓ Revocable instantly
FAQ

Common Questions

What is a good Amazon Account Health Rating score? +
An AHR above 200 is considered healthy and makes you eligible for Amazon's Account Health Assurance programme. Between 100 and 199 is at-risk and indicates active violations that need resolving. Below 100 is critical — Amazon can deactivate the account without further warning at this level.
How do I increase my Account Health Rating? +
Your AHR improves as policy violations are resolved and removed from your account. The fastest way to improve your score is to successfully appeal the active violations that are dragging it down. We prioritise the highest-impact violations first to achieve the quickest score recovery.
Do you need access to my Amazon Seller Central account? +
Yes — for most cases we require limited secondary access granted through Amazon's official User Permissions system. Amazon's own policy only permits SPN & SPP certified agencies like Go.Reinstate to request this access. Our access is restricted, monitored, and revocable by you instantly at any time.
Can account health violations be appealed before my account is deactivated? +
Yes — and proactive appeals are significantly more effective than appeals filed after deactivation. If your AHR is falling, resolving violations now is faster, cheaper, and less disruptive than dealing with a full account deactivation.
Is the no win no fee model available for account health work? +
Yes — our no win, no fee structure applies to all individual violation appeals within your account health recovery. For each violation we successfully resolve, the £399 + 3% applies. We do not charge for violations we cannot resolve.
Related Pages

Related Violation Types

🏠 Home 📋 Listing Reinstatement 📊 Account Reinstatement 🚫 Inauthentic Complaints 💰 No Win No Fee ❓ FAQ

AHR Dropping? Fix It Before It's Too Late.

Don't wait for deactivation. If your Account Health Rating is below 200, act now. WhatsApp us your suspension notice or AHR screenshot for a free assessment.

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