Amazon Account Health Recovery
Account Health Rating falling? Policy violations accumulating? We resolve the underlying violations driving your AHR down — before Amazon deactivates your account entirely. No win, no fee.
💬 Get Free Case AssessmentWhat Is Amazon's Account Health Rating?
Amazon's Account Health Rating (AHR) is a numerical score visible in your Seller Central dashboard that measures your account's compliance with Amazon's policies. Scores range from 0 to 1,000 — and the lower your score, the closer you are to account deactivation.
Key Account Health Rating thresholds:
Healthy — Account Reinstatement Guarantee eligible
At Risk — active policy violations requiring resolution
Critical — imminent deactivation risk
Each policy violation reduces your AHR score. Unresolved violations remain on your account and continue to drag the score down. If your AHR drops below the critical threshold, Amazon can deactivate your account without further warning.
How We Handle Your Case — Step by Step
A structured appeal built on documentation, not guesswork. Every step is completed by our specialists on your behalf.
Account Health Audit
We review all active policy violations on your account, their individual impact on your AHR score, and identify which are resolvable and in what priority order.
Violation Resolution Plan
We build a prioritised plan to address each active violation — starting with the highest-impact items driving your AHR down, and working through to the smaller contributing factors.
You Grant Secure Secondary Access
Amazon requires that ONLY SPN & SPP certified partners can request Seller Central access. You add Go.Reinstate as a secondary user through Amazon\'s official User Permissions system. Restricted access only. Revocable by you at any time. Any non-certified provider asking for this access is violating Amazon policy.
Individual Violation Appeals
We write targeted appeals for each resolvable violation — inauthentic complaints, IP notices, customer complaints, expired product flags — building the documentation and Plan of Action each requires.
AHR Recovery Monitoring
We monitor your AHR score as violations are resolved and keep you updated via WhatsApp throughout the process until your score returns to a healthy level above 200.
Account Health Assurance — and Why It Matters
Account Health Assurance (AHA)
Sellers with an AHR above 200 are eligible for Amazon's Account Health Assurance programme — which means Amazon commits not to deactivate your account without first giving you 72 hours to resolve the violation.
Maintaining an AHR above 200 provides a critical buffer that protects your account. We help you get there — and stay there.
The Cost of Ignoring Account Health
Every unresolved violation chips away at your AHR. Sellers who ignore account health warnings often find themselves dealing with a full account deactivation — which is significantly harder, slower, and more expensive to resolve than addressing individual violations proactively.
We recommend acting at AHR 150 or below — not waiting until deactivation.
Why We Need Secondary Access — Amazon's Official Requirement
As an Amazon SPN & SPP certified agency, Go.Reinstate is one of the very few service providers officially authorised by Amazon to access Seller Central on your behalf. Amazon's own policy states that only SPN-certified partners are permitted to request secondary user access to a seller's account. Any non-certified service provider asking for your Seller Central access is violating Amazon's terms and putting your account at serious risk. When you grant access to Go.Reinstate, you are following Amazon's own recommended process — through the official User Permissions system, restricted access only, revocable by you at any time.
Common Questions
Related Violation Types
One step to recovery — instant
One step to recovery — instant
Describe your suspension — our consultant responds in seconds
AHR Dropping? Fix It Before It's Too Late.
Don't wait for deactivation. If your Account Health Rating is below 200, act now. WhatsApp us your suspension notice or AHR screenshot for a free assessment.