Amazon Image Policy Violation
Amazon has flagged the main image or a gallery image and pulled the ASIN from search — or deactivated it outright. The account is fine; the listing is stuck. We audit every image against Amazon’s rules, fix what is wrong, and clear the flag. No win, no fee.
💬 Get Free Case AssessmentWhat Amazon's Message Looks Like
Image actions arrive as a suppression or a policy warning citing the image standards:
- “Your main image does not comply with Amazon’s image requirements.”
- “This listing is suppressed because the images do not meet our standards.”
- “Images contain prohibited content” (text, logos, watermarks, badges).
- “The main image must be on a pure white background.”
The account itself stays active — only the flagged ASIN (or a small group of ASINs) is affected.
Common Triggers
Amazon’s image rules are strict and machine-checked. The common breaches:
Background
Main image not on pure white (RGB 255,255,255), or a lifestyle/graphic used as the main image.
Text & Graphics
Text, logos, watermarks, borders, badges, or callouts on the main image.
Props & Extras
Props or accessories in the main image that aren’t part of what the buyer receives.
Size & Fill
Below the minimum resolution, or the product filling less than about 85% of the frame.
Placeholders
“Image coming soon” placeholders, or a missing main image.
Gallery Breaches
Prohibited content in secondary images, or images that misrepresent the product.
How We Get the Listing Reinstated
Audit Every Image
We check the main and gallery images against Amazon’s current standards and identify each breach.
Produce Compliant Images
We correct or replace the images — pure white background, product-only main, compliant gallery — to your brand and palette.
Update the Listing
New images uploaded and the listing checked so it passes the automated image review.
Clear the Flag / Appeal
Where a suppression or policy flag remains, we submit the correction and a short explanation to lift it.
Confirm Visibility
We verify the ASIN is buyable and back in search, and flag any image that could re-trigger the check.
This Is Not an Account Suspension
Only the flagged listing is down. Your account health history stays intact, you keep selling everything else, and the appeal is scoped to the affected ASIN. We never touch the rest of your catalogue or your account settings.
How a Typical Case Runs
An illustrative scenario — not a specific client — to show the shape of the work.
Situation. A homeware seller’s main image has a small “Best Seller” badge and a lifestyle backdrop. The ASIN is suppressed; the account is fine.
Diagnosis. The badge counts as prohibited text/graphics and the backdrop breaks the pure-white main-image rule.
Action. A clean product-only image on pure white is produced and uploaded, the gallery is checked, and the suppression is appealed.
Outcome shape. Image cases usually clear within 24–72 hours once compliant images are live.
Why We Need Secondary Access — Amazon's Official Requirement
As an Amazon SPN & SPP certified agency, Go.Reinstate is one of the very few service providers officially authorised by Amazon to access Seller Central on your behalf. Amazon's own policy states that only SPN-certified partners are permitted to request secondary user access. Any non-certified provider asking for your Seller Central access is violating Amazon's terms. Access is through the official User Permissions system, restricted only, revocable by you at any time.
Common Questions
ASIN & Listing Policy Appeals
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